Jeff Friday was a strength and conditioning coach in the National Football League for 21 years. Prior to the NFL Friday spent 4 seasons at Northwestern University. In 1996, Jeff came to the NFL by way of the Minnesota Vikings where he spent 3 seasons. In 1999 Friday took over at the Baltimore Ravens for the next 9 seasons including winning the Super Bowl in 2000. During his tenure with the Ravens, Jeff was able to work with 6 future Hall of Fame players and 17 Pro-Bowl players. The 2000 season also saw Friday named as the Strength and Conditioning Coach of the year by the NFL. After a short leave from the NFL,
Jeff returned in 2010 to work for the Cincinnati Bengals until 2019.
Now, he teaches individuals and organizations how to develop the same championship mindset of world-class athletes. The Four Building Blocks of Performance are the bedrock of Coach Friday's success. The principles he teaches can be applied to any occupation where high performance is a must.
Coach Friday's book Built 4 Winning blends stories from his professional coaching experience with practical learning that individuals can put to immediate use to maximize their potential and transform those around them. His unique perspective will help athletes, entrepreneurs, and leaders understand their strengths and create a plan to reach their physical, mental, social, and spiritual goals.